The San Diego City Council voted 7-1 to approve the New UTC. The team also met individually with the eight City Councilmembers, delivering copies of signed support cards from constituents in each of their districts. In the weeks leading up to the final City Council vote, we launched an aggressive eblast and letter writing campaign in support of the project. These support cards were then used to create a comprehensive database that allowed the team to track supporters willing to write letters to key decision-makers and those willing to testify at critical public hearings. We sought to secure local and regional third-party support by collecting signed support cards through community presentations, direct mailings and the UTC Experience, an interactive design studio and lounge. In addition, opponents quickly seized on the idea that approving this project would set a bad precedent for the community, allowing other developers in the surrounding areas to seek major expansions of their properties. Local support was particularly important given that many of Westfield’s neighbors had previously expressed concerns about the projected increase in traffic resulting from the project. Our Solutionĭue to the sheer size of the project, we recommended that Westfield secure third-party support of the UTC expansion both locally and regionally. The massive project, dubbed The New UTC, was one of the largest privately financed development projects in the history of San Diego. Westfield approached us to develop a program in support of the proposed $1 billion renovation of Westfield UTC. Westfield is one of the world’s largest shopping center owners and managers with five locations in San Diego County. –Greg Fitchitt, Vice President of Development, Westfield “Southwest Strategies provided expert guidance and strategic counsel to help communicate the benefits of the Westfield University Town Center expansion and regional transit center and help overcome concerns in the community.” Joaquin Esquivel, chair of the State Water Board.Westfield retained Southwest Strategies to help secure approval from the San Diego City Council for its proposed expansion of Westfield University Towne Centre (UTC). “As we reconcile our 20th century infrastructure with the realities of a 21st century climate, this project is an investment in the resiliency and innovation that has and will continue to fuel Los Angeles’ future,” said E.
The project is expected to be complete in 2027 and to create about 1,400 jobs.
Tillman Water Reclamation Plant, water credit programs like EPA’s WIFIA and the State Revolving Fund are helping to secure a sustainable water future for Los Angeles.” “Through investments in the Advanced Water Purification Facility and our Donald C. “At a time when imported water supplies have grown scarce and we’re facing a statewide drought emergency, it is critically important that we increase our local water resilience,” Mayor Eric Garcetti said. The total cost of the project is $458 million, and the remaining cost is funded by revenue bonds and borrower cash, but the WIFIA loan is expected to save Los Angeles about $81 million in interest. Tillman Advanced Water Purification Facility - as central to climate resiliency and we commend our state and local partners for this project.” “We see water infrastructure projects - like the Donald C.
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